Discussion - How to improve our music video

The follwing day after the showcase (1st April) we as a group decided to meet for lunch to discuss our feedback from our peers as well as how we could take on this criticism in order to improve our music video overall. First of all we discussed that we would need to mix up the performance with the narrative to create a balance between the two. Another criticism we had to take on board was that there wasn't enough lip syncing involved in the performance. To deal with this we decided that we would gather more footage which includes the lead singer of the band performing more lip syncing. There were two more criticisms that stood out in the feedback sheets and that was that some shots lasted too long in the narrative and that the narrative never lead anywhere. So we came up with suggestions to improve these. One was to incorporate an ending to the music video so that the audience no where the narrative leads, our idea for this was to film an identical piece of footage to the beginning where the main character wakes up but this time he wakes up to a nightmare. The nightmare being the narrative. A solution to other criticism being that some shots lasted too long in the narrative was to add similar footage in a music video Lewis had seen recently called 'Rocker' where it shows repetitive reverse edits of people. We decided to take inspiration from this as we could no gather even more footage to incorporate into our video cutting some of the narrative shots in terms of length. We discussed we would film two of us dressed in morph suits performing robotic movements which wouldn't look out of place in the music video as the band were dressed in these and it would also add to the quirkiness of the music video. These quick reverse repetitive edits should allow a rythmic basis connected to the song through rhythmic editing.



This is the inspiration for our next set of footage we plan to incorporate into our music video.

Rough Cut

Class Feedback

Audience feedback

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Some examples of our class feedback we received.

Showcase

On the 31st of March everyone in our class had to showcase their rough cut of their music video. We hoped this would give us advice/feedback from our peers on how to improve our music video for future development. We were all given feedback sheets to fill out for each group video. When it came to our turn we found that our narrative was clear and understandable but didn't lead anywhere as well as discover that some shots lasted a little longer than others. This was constructive criticisms that we would take on board to improve our music video. Other feedback included that our performance was one of our main strengths in the video but the problem was that some of the lip syncing wasn't parallel with the soundtrack. Some of the audience suggested that we should also include more lip syncing as well as mix up the performance we with the narrative a little more.